HGR Group
HGR Group is a trailblazer in hospitality insurance, insuring the top locations in New York & Miami. As they expanded into the burgeoning cannabis insurance market, they sought a new brand that would blend their established reputation with their pioneering spirit. Our goal was to highlight their expertise in hospitality while positioning them as a rising player in a new market.
Services:
Identity System
Branding
Web
Marketing Collateral
Identity System
We transformed two niches into a unified brand identity by crafting a master logo that seamlessly integrates two distinct sub-brands. Our process began with a deep dive into each sub-brand’s essence, distilling their unique attributes into visually compelling symbols. The master logo emerges as a harmonious blend, elegantly combining the strengths of both sub-brands while preserving their individual identities.
Logos
Our process began with a deep dive into each sub-brand’s essence, distilling their unique attributes into visually compelling symbols.
Web & Marketing Collateral
​
We crafted a seamless storytelling approach, ensuring visual and messaging cohesion across all platforms and touchpoints. This holistic strategy amplified HGR's unique value, positioning them as as a top player in their niche and industry.
