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Respiration Scan

RespirationScan is a breakthrough breath diagnostics startup at the cutting edge of chemoinformatics. We worked closely with their leadership to design & build a new visual language, investor deck, brand and website. We expressed their products’ limitless possibilities through a crisp spin on “traditional med-tech” design, creating a minimalist aesthetic while pushing the boundaries of the intersection of art & science. 

Deliverables :
Identity System 
Branding
Investor Deck
Marketing Collateral
Art Direction
Web

The Investor Deck

We first helped Respiration Scan raise a $2.5M Seed round which included backing from the Israel Innovation Authority. 

When it came to the Series A, we took their deck up a notch and closed their $5M Series A.

When working with our founders we are able to fully articulate the product, company & vision and the strategic process we undergo provides clarity & direction, giving value to other parts of the business, leadership & direction.

Services: 
Storytelling
Strategic Direction
Content
Design

Branding & Creative Direction:

Breath Diagnostics Visualized

The dynamic, colorful sphere embodies both breath and diagnostics. Its flowing movement captures the rhythm of inhalation and exhalation, while the particles within symbolize the data points and insights uncovered via the patented platform.

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The Logo Mark 

Inspired by the dynamic sphere, we developed a logo that integrates elements reminiscent of "chemical organic compounds" to create a minimalist, organic mark. This design reflects both the scientific and innovative essence of RespirationScan.


Identity Design 

The identity was crafted to accommodate the growth of the company’s product lines. Initially focused on ExhalePN, the design is versatile enough to seamlessly incorporate future products such as ExhaleViruses, ExhaleCancer, and beyond.

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The Video

Explaining complex technology through storytelling is our super power. We loved woking on creative direction, script & production in collaboration with Virtual Point Animation Studio. 

Services


Creative Direction

StoryBoard

ScriptWriting

Management

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Color Palette

Traditional med-tech companies often stick to a blue color palette, but we wanted to differentiate by suggesting a medical context while highlighting innovation. We achieved this by using an unconventional color palette, creating a vibrant family of colors with diverse applications. This approach reflects the groundbreaking nature of RespirationScan’s technology, standing out from the traditional and underscoring their unique breakthrough in the field.

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